An tUasail Joyce Higgins de Ginatta
Joyce Higgins de Ginatta
Joyce
Higgins de Ginatta, is the 4th great grandniece of Bernardo O'Higgins and a well-known Ecuadorian national and international
lecturer, business leader, editor, television host and entrepreneur. Joyce was
the proponent and implementer of the Ecuadorian dollarization system. This
is the first economic initiative of its kind in Latin America that in 1998
eliminated the local Sucre and adopted the strong U. S. dollar as the local
currency of Ecuador.
Joyce obtained her B.A. degree from the University of Guayaquil, and later
graduated from Harvard University in the OPM Program (Owner President
Management).
Over a distinguished career which began as a leading Ecuadorian businessperson,
founding, managing and operating one of the most successful chain of hardware
stores, Joyce dedicated the next 28 years to public office and a wide range of
initiatives to introduce greater economic expertise throughout Latin America,
and especially to Ecuador.
She was hired by the Salvadorian government to dictate conferences about
dollarization when this system was implemented in that country. For over ten
years she was President of Chamber of Small and Medium Enterprises (PYMES).
Currently, she is President of the Inter American Federation of Business
Entrepreneurs (FIE), as well as of the Ecuadorian Chapter of International
Women’s Forum, and of the Latin American Association of Businesswomen, Ecuador
(AIME). She is also an Associated Professor of the Technical University of Loja.